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AmeriCorp
Celebrates National Customer Service Week Immediately after our Values Day celebration, AmeriCorp observed National Customer Service Week, which is always the first full week in October. Begun by the International Customer Service Association in 1988, it was proclaimed a national event by Congress in 1992. According to the ICSA, the purpose of National Customer Service Week is "to create a positive message that lasts all year long and to provide a productive opportunity to generate an even stronger commitment to customer service excellence." Each day of this special week, a grateful management provided tokens of appreciation for Customer Service personnel. A special breakfast opened the week and a catered luncheon closed it out; in between, the company ran amusing games with prizes to express thanks for its customer service specialists. The original Presidential Proclamation made some good points about customer service: “the most successful businesses are those that display a strong commitment to customer satisfaction.” If our country wants to remain a leader in the shifting global economy, highest quality customer service must be the personal goal of every representative within a business, each of whom should learn to understand and anticipate the customer's needs. Services work best when they are designed to meet those needs and to perform to customer expectations at a fair price. When combined with timely delivery and follow up, this “kind of commitment to service leads to customer loyalty and to genuine improvements at the bottom line.” AmeriCorp’s policy of thorough internal training followed by third-party certification produces personnel capable of this commitment. Additionally, AmeriCorp invites its representatives to take part in
regular “town hall meetings” in which they are face-to-face
with the COO of the company. This open dialogue aligns with the president’s
view that high quality services come about when management listens to
its employees and empowers them with a chance to make a difference.
“Customer service professionals work in the front lines where
a firm meets its customers; where supply meets demand.” And so,
to boost their morale, motivation, and teamwork, we reward these frontline
reps and try to raise company-wide awareness of their importance. “With
responsive policies and procedures and with simple courtesy, customer
service professionals can go a long way toward ensuring customer satisfaction….”
and retention.
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